When Zeus, a medical student living in a hilltop city in central Nigeria, returns to his studio apartment from a long day at the hospital, he turns on his ring light, straps his iPhone to his forehead, and starts recording himself. He raises his hands in front of him like a sleepwalker and puts a…
MIT
Building trust in the AI era with privacy-led UXThe practice of privacy-led user experience (UX) is a design philosophy that treats transparency around data collection and usage as an integral part of the customer relationship. An undertapped opportunity in digital marketing, privacy-led UX treats